Tuesday, February 10, 2009

Why Aloe?

Aloe has been around for centuries.

Some historians date it back to the time of Cleopatra stating that she used it as part of her beauty regimen. It is mentioned for it's medicinal value in a medical text dating back to about 1550 B.C. Modern scientists describe properties of Aloe which help speed cell division and enhance the process of skin sloughing which rids us of dead skin cells. Aloe has shown to speed up the process of rebuilding healthy tissue. In children this process is at work and gives them the pink and healthy glow to their skin.

There are over 200 species of Aloe, but only four have any significant value for humans and animals. Aloe Barbadensis is the most valuable of the four and is the plant which was chosen by L'Bri for it's product line. All of their skin care products except for one have Aloe as their first ingredient. This is very important as Aloe gel penetrates the outer layer of skin and carries with it water (moisture) and healing processes deep beneath the skin. Because of this unique property of Aloe, L'Bri ingredients actually penetrate -- they don't just cover up. The potential for healthy, beautiful skin is better than with other product lines that don't use Aloe.

What is the first ingredient in your skin care/make-up? Is it water? Or is it a chemical that you can't even pronounce? Water is frequently the first ingredient in skin care/make-up because it is inexpensive. It can be like a filler that increases volume in a product. Water can be helpful, but you want it underneath the skin to plump it up. Aloe helps drive the water down deep to moisturize.

Many products today contain Aloe. So what makes L'Bri different?
  • L'Bri uses concentrated Aloe Barbadensis - the most valuable of the over 200 Aloe plants available
  • L'Bri uses Aloe Barbadensis (cultivated in the Rio Grande Valley, U.S.!) -- the highest grade possible
  • L'Bri uses hand picked Aloe
  • L'Bri's Aloe is hand-filleted. Not using machines to process ensures that only the innermost gel is utilized. When other companies grind and squeeze the whole plant, they are including compounds found in the Aloe membrane which can cause the Aloe to be harmful to skin tissue as well as irritating and foul tasting
  • L'Bri uses cold stabilization processing (not heat pasteurization which causes loss of the Aloe's natural benefits). Cold stabilization retains 100% of Aloe's great properties

L'Bri constantly strives to make it's products as "pure n' natural" as possible. With Aloe Barbadensis as the first and main ingredient, they also include vitamins, herbs, sea plants, and "botanicals" (things like Passion Flower, Ginseng, Japanese Green Tea). L'Bri Pure n' Natural products don't contain man-made fragrances and dyes -- both can be sources of allergies and skin sensitivities. Instead, L'Bri gets it's products' coloring and fragrances from their ingredients -- B12 provides the pink coloring of their Freshener and Chlorophyll provides the color in their Deep Pore Cleanser. It is this attention to detail that makes L'Bri different and better for use even by the most sensitive of skin types.

To find out more about L'Bri Pure n' Natural, visit my website
http://www.jfletcher.lbri.com/